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Snap, Capture, Share and Print - The Changing Face of Photos, Printing and Imaging

Photo Printing Market Analysis and Commentary

26 Apr 2017 - Futuresource Consulting has announced the publication of the Consumer Photo Sharing Report, a consumer study covering France, Germany, the UK and the USA, investigating the way consumers take, share and print photos. This is associated to a worldwide initiative analysing the whole print and imaging ecosystem.

Another report in this series is 'The Changing Face of Imaging' which continues to take us closer to understanding how the ease of taking, recording, storing and sharing still pictures and video is shaping human communication.

"People wonder why their daughter is taking 10,000 photos a day," Evan Spiegel, CEO of Snapchat parent company, Snap told the Wall Street Journal recently. "What they don't realise is that she isn't preserving images, she's talking."

Adam Cox, Senior Analyst of Imaging, Print & Pro Video at Futuresource Consulting commented, "Social media has had a huge impact on image capture and sharing activity. Established brands, such as Facebook and WhatsApp continue to stand out as the leading sharing platforms. However, newer platforms such as Snapchat are making an impact, particularly amongst millennials. In some countries, Snapchat is being used by a similar number of consumers as Twitter, Google and Instagram."

This latest consumer study refers to the recent Snapchat IPO, where it was valued at $28 billion on its first day of trading. Whilst stock value dropped in the subsequent days, this still demonstrates the value placed on these types of platforms by investors.

The scale of the activity in the photo arena is vast – and little understood. Futuresource provides valuable insight in this area and profiles consumer behaviour and trends that define the imaging ecosystem and yields data of benefit to technology companies in or wanting to move into this space, as well as those wanting to develop products or grow their business in visual media.

"By addressing the whole chain; from image capture and editing to sharing, storage and printing, the findings give a greater understanding of the dynamics driving the changes in the market and how this is expected to develop over the foreseeable future," explained Cox.

The report demonstrates that there is a clear difference in how different age groups, millennials to the older age groups take and share pictures. A higher proportion of millennials also had intentions to buy photo products more than any other age group.

The report provides data about the type of cameras and lenses consumers own, including film based cameras, Digital-SLR, smartphones, tablets, and drones; where they go to buy their camera equipment is also analysed alongside qualitative information such as what people are taking photos of and how this is changing. Image quality and device convenience is also discussed.


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