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What's Driving the Mid-Cycle Console Upgrade?

Gaming Console Market Analysis and Commentary

07 Sep 2016 - Sony's about to Fire its Next Shot in the Battle for Console Supremacy - Sparking the Next Awareness Drive for Consumer Virtual Reality.

Today, the 7th September, Sony is expected to be officially unveiling the PS4 Neo, as well as a slimmer version of the existing PS4 console. The Neo will be a more potent version of the current architecture and takes the ongoing console war to the next level, competing directly with Microsoft's forthcoming Project Scorpio. These mid-cycle upgrades both promise 4K UHD gaming capability, improved video output quality, better online services and importantly (at the very least from a promotional perspective) virtual reality.

Despite Microsoft pipping Sony to the post with its initial Scorpio announcement at E3 earlier this year, Sony's NEO will be first to market. This is certainly a more aggressive mid-cycle upgrade than ever seen before and will create a broader product range, at varying price points and also open up development opportunities.

Industry commentators, developers and gamers are already comparing pricing, product specs, content availability and compatibility for the two consoles, attempting to evaluate and calculate the winner; however the softer factor of brand loyalty will as always be a major influencing dynamic. According to Futuresource's 2016 global gaming market outlook report, the combined global installed base for Sony PS3 and PS4 will this year reach 87 million whilst Microsoft's 360 and One console will be 52.8 million.




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