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Futuresource Welcomes Dr. Alexander Simkin to its Consumer and B2B Insights Team

Futuresource is pleased to announce the recruitment of Dr Alexander Simkin to its Global Insights team.

Alexander has extensive experience providing business-to-consumer (B2C) and business- to-business (B2B) market intelligence services to leading technology blue-chip companies. Prior to running his own business, he initiated and led the survey research and data analysis practice at Ovum/Informa PLC.

“B2B and B2C insights are a growing part of our business,” says Simon Bryant, Director of Research and Analysis for Futuresource Consulting. “Alexander has many years’ experience in this field and will add greatly to our core methodologies and data analysis capabilities.”



Alexander holds a doctorate from Oxford University, involving international surveys and quantitative analysis. This is just one of a number of his academic credentials which also includes a Master’s degree from the London School of Economics and a degree in Psychology from the John’s Hopkins University where he graduated with honours a year early. 

Bringing to the team an impressive understanding of statistics and human behaviour, Alex will complement the skills set of the Futuresource consumer research team greatly.

If you require more information regarding our Consumer Insights Tracking Services across the Entertainment and Technology sectors and B2B end user research capabilities, please contact, or visit here>>


Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. 

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