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Bett 2019: The Now and Next of Edtech - Futuresource Consulting’s Pre-show Report
Education Technology Market Research, Analysis and Commentary
22 Jan 2019 - As the education sector gears up for this year’s Bett show, exploring the role of technology and innovation, Futuresource Consulting identifies the key trends and devices to watch out for.
This roundup is brought to you by the education technology team at Futuresource and will help you steer a pathway through the technology landscape. With 34,000 attendees from across the globe, more than 800 leading companies and over 100 edtech start-ups, there’s a lot to take in at Bett. And if you need any further guidance, the Futuresource team will be on the show floor throughout the show to ensure you get the best possible experience and will share its Bett 2019 Show Report next week.
Mobile PC Devices
A number of AMD-based education-focused mobile PC devices will be showcased by a range of manufacturers. Both HP and Acer showcased new AMD based Chromebooks at CES this year with device launces expected at Bett. Many brands are introducing these products in an attempt to offset current shortfalls in the supply of entry-level Intel chipsets.
Chrome tabs will continue to be brought to market by Google partners, as the tech giant sets it sights on iPad users in schools. Futuresource expects a series of launches at Bett, bringing other brands in alongside Acer’s offering. Watch out for the massaging around STEM content and use case to compete with the strong content ecosystem Apple offers educators on iPad.
Both Apple and Google have indicated their commitment to introducing AR into education. Futuresource expects a range of thought-provoking and innovative content demonstrations to be showcased across the event.
Interactive Flat Panels
Look out for announcements about In-Touch technology, the developments surrounding it and how it can promote greater accuracy in touch performance and improved picture quality. Futuresource also expects announcements about advances in the trend towards greater display personalisation.
Futuresource expects that student privacy, data security and GDPR will all be major talking points. As the amount of student data that is captured and held continues to rise, and the number of interoperable platforms increases, concerns about privacy are intensifying. This is being compounded by a sense of uncertainty among many schools, unsure of how to tackle the problem and be compliant. As a result, it will be interesting to see how the big tech companies handle their data security messaging at Bett.
As with data security, data transfer and interoperability between platforms used in schools is an increasingly pressing issue. Efficiency and ease-of-use are cornerstones of a successful deployment. Futuresource expects to see the big productivity tool providers like Microsoft and Google announcing partnerships and integration with other school software.
Personalised Teaching Solutions
While adoption of truly adaptive learning software in schools is limited to a few advanced cases, Futuresource anticipates a raft of start-ups and established technology providers to showcase the ability of their solutions to personalise learning. When considering the obstacles of platform integration, student privacy and data security, the use of technology and student data to create personalised learning solutions will wait years to be finally realised, but it’s a big buzz topic in the industry and certainly one to watch.
Exclusive Futuresource Industry Briefing
Futuresource Consulting is also once again delighted to be hosting its exclusive invitation-only industry briefing on Thursday 24th January. The briefing, ‘EdTech in schools: Investment Priorities in a Changing Landscape’, will consist of short panel session exploring current education market dynamics and investment priorities. Following the presentation session, attendees will get the chance to network, share a glass and enjoy canapes with some of the leading providers in the industry. The key takeaways from the panel discussion will also be included in the Futuresource show report.
Recent Futuresource Reports
Futuresource has been tracking, researching and consulting on the global edtech market for nearly 20 years and has an unrivalled knowledge of the sector. From their inception during the early days of interactive whiteboard adoption in classrooms, Futuresource services have developed to encompass the entire edtech ecosystem. Recent reports available from Futuresource include:
- Computing in K-12 Education – A quarterly service providing detailed market sizing and install base of PC devices in K-12 education globally.
- Interactive Display Solutions - A quarterly service providing detailed market sizing and install base of interactive display solutions in education, corporate and government markets globally.
- Immersive Tech in Education: Analysing the adoption of VR/AR/MR and robotic technologies in the classroom.
- K-12 Digital Platform and Tools Market Assessment US & UK: A market sizing and trend analysis report, investigating trends in education spend (non-hardware based).
- Data Analytics and Adaptive Learning in US Education: An overview of data usage and analytics platforms across US K-12 and Higher Education markets.
Industry Partner and Press Support
The edtech team at Futuresource Consulting would like to remind industry partners and press that they are attending the show and are available to meet or answer questions regarding the latest trends, opportunities and announcements that are expected or being discussed at the show.
Futuresource often provides scene setting data for cross sector industry keynote speeches, expert opinion for major tradeshow ‘curtain raising’ articles or up to the minute commentary about the latest announcements.
Nicola Finn - PR Manager- firstname.lastname@example.org +44 777 9245709
Ben Davis: Senior Analyst, Education - email@example.com +44 7701 288 429
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com
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