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Chinese Leading the Charge in the Surging Global Smart Appliance Market

Smart Appliance Market Research, Analysis and Commentary

02 Aug 2018 - According to the latest home appliance report from Futuresource Consulting, smart appliance shipments, specifically Wi-Fi connected laundry and refrigeration appliances, are anticipated to double yet again in volume terms by the end of 2018. Connectivity and voice assistance technologies are cited as major growth drivers, especially in areas of the smart home such as lighting and climate control.

“The smart appliances category is becoming more significant, taking more share as connectivity is being introduced to a wider range of mid-range price segments,” commented Filipe Oliveira, Market Analyst at Futuresource Consulting. “Major manufacturers such as LG, Whirlpool and even the lower end brands Beko, have all announced new models that work with leading voice assistants - Alexa and the Google Assistant.”

“The Futuresource market tracker demonstrated how value is growing faster than volume due to slight increases in unit prices; the trend is towards premiumisation, such as built-in appliances, stylish design, large capacity washing machines and multi-door fridges,” added Oliveira.


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