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Ninja's Return to Twitch - Key Takeaways

As announced earlier this month, Tyler "Ninja" Blevins, the most popular gaming influencer in the world, has returned to his fanbase on Twitch. As part of a multi-year exclusive streaming rights deal, Ninja will be returning to the platform following his marked presence on Microsoft’s proprietary streaming platform ‘Mixer’. Ninja’s Mixer tenure was ...

Sony's PS5 Showcase: What Have We Learned Ahead of the Next Console War?

Sony has finally given PlayStation fans the information they have been waiting for all year by announcing a launch date and price for the upcoming PS5, as well as sharing some tantalising content trailers showcasing the power of next generation graphics. The announcements come just weeks after Microsoft gave onlookers similar details regarding the ...

Futuresource Audio Collaborative Event Shifts to Virtual

Futuresource Consulting is delighted to announce that their well renowned Audio Collaborative event will be shifting to an all-virtual experience for the first time in six years. With health and safety being of prime importance during the coronavirus outbreak, Futuresource must ensure all co-workers, exhibitors, thought leaders and attendees feel a ...

TikTok, the New Social Playground for Advertisers to Reach Gen Z

New Kids Tech Consumer Research Explores Changing Viewing Habits and New Media Usage Video entertainment continues to play a pivotal role for brands seeking to attract the attention of kids, with the impact of COVID-19 and resulting rise in screen-time, a consequence of stay-at-home measures, further emphasising this trend. Highlights from Future ...

The Five Remaining Obstacles to High-Res Audio Adoption

High resolution audio, despite having been around for over fifteen years, is now closer than ever to achieving mainstream adoption. With the most affordable recording equipment enabling artists to produce music in High-Res, streaming services identifying improved audio experiences as a differentiator, audio manufacturers launching more premium devi ...

Are Podcasts Set to Cannibalise Music Consumption?

The events of 2020 to date have certainly influenced our choice of audio content, with the battle for ‘share of ear’ creating multiple options for the working-from-home consumer. As shifting routines have impacted our behaviour and heightened our desire for escapist content, brands have needed to adjust their offering to best serve these changing n ...

AVoD is Booming in the USA, But Can This New Wave of AVoD Carve a Role in Europe?

Whilst lockdown has seen an overall rise in video and TV consumption, the longer-term trend of a decline in traditional linear TV watching and surging OTT viewing is set to continue post-Covid. The array of services, business models and content diversity has propelled OTT viewing, with consumers able to tailor their own schedule. Landscape Diversi ...

Xbox Content Announcement: What Does this Tell us About Microsoft's Next Generation Chances?

Yesterday, Microsoft held an event ahead of the release of the next generation Xbox Series X and (all digital) Series S where they announced the 16 exclusive titles and library of third party titles that brand loyalists can expect to enjoy when the consoles finally launch. What was noticeable was a reliance on Xbox’s original franchises, some which ...

Five Ways the Gaming Ecosystem Continues to Innovate

It certainly is an exciting time for the gaming industry – a slice of the entertainment sector that continues to prove its resistance to the wrath of COVID-19. With less reliance on the physical model, the likes of free-to-play gaming, online streaming and cross-platform functionalities have continued to provide engagement for consumers since spend ...

Sony Heats Up Gaming Battlefield in Latest PS5 Reveal

Whilst the Covid-19 pandemic has certainly challenged the technology industry in many ways, one key bright spot has been the steady announcements on next generation consoles. While the gaming community is still left in the dark about many aspects of what Xbox and Sony will bring to market during the 2020 holiday season, more and more is being revea ...

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.